Who is Jeld-Wen?

Jeld-Wen designs produce and distribute products under the SWEDOOR® brand in Denmark. The products consist of interior doors, exterior doors, sliding doors, noise-reducing doors, security doors, energy-friendly doors, steel doors, and specially made doors - ie a wide range of different types of doors for every situation. Jeld-Wen has 20 factories worldwide and is headquartered in the United States.


Jeld-Wen's common platform

Jeld-Wen faced a challenging task when they had just changed their name from Swedoor, as many in Europe know. Jeld-wen thus needed a new corporate identity and thus also a new website. Our task was thus to develop a site that shows the brand in its entirety and that can be easily translated into many languages, as Jeld-wen is pan-European. The new identity was to bring together a number of brands under one new name - Jeld-Wen.


The solution

We developed the website with a consistent focus on creating a corporate page that reflects Jeld-Wen's pan-European identity. The website brings together all the countries' pages under one platform - there are more than 12 different languages. We developed it all in Umbraco. In addition to the website itself, we developed a PIM system specifically for Jeld-Wen, which you can read more about below.


Specially developed PIM

We developed our own PIM system for Jeld-Wen to meet all their specific needs, including product data and integrations. With the system, Jeld-Wen has an overview of and intuitive control of more than 1,000 products with many different variants.



Do you want to know how we help clients win digital?

Carsten Düring