About the client

The Salling Group is one of Denmark's largest retail groups, operating a diverse portfolio of brands that includes some of the country's most well-known supermarket chains. With a focus on delivering high-quality products and a convenient shopping experience, the Salling Group is dedicated to meeting the needs of Danish consumers through innovation and a strong commitment to its brands. The group plays a significant role in the Danish retail landscape.

Fotex 540 Web

Our work with Salling Group focused on creating and supporting multiple digital initiatives across their brand portfolio, specifically in collaboration with Kunde&co. A collaboration was established to develop various campaign, brand, and e-commerce websites that effectively engaged their audience. This partnership aimed to support Salling Group's marketing efforts by creating modern digital experiences that captured customer interest and drove product engagement across several key brands.

 

  • Developed the brand site for Vores brand: In collaboration with Kunde&co, a new brand website for the Vores brand (vores.dk) was developed. This project aimed to create a robust and user-friendly digital platform that effectively communicates the brand's identity and values to its target audience, establishing a dedicated online presence for the brand.

  • Created a seasonal campaign site for Grillplanen.dk: A seasonal campaign website for "Grillplanen.dk" was developed, focused on the summer and BBQ season. This initiative aimed to provide a dynamic marketing platform for grilling-related products and services, ensuring an engaging and up-to-date user experience that effectively promoted the campaign.

  • Delivered a front-end build for the Føtex.dk e-commerce platform: A new front-end build for the føtex.dk e-commerce platform was delivered. This project aimed to enhance the online shopping experience for Føtex's customers, providing a modern, responsive, and intuitive interface that supported the platform's core e-commerce functionalities and reflected the brand's identity.

People & technology

The team collaborated closely with Føtex on various digital initiatives, leveraging expertise in frontend development, adaptive design, and content management. The projects were built on the Umbraco platform, utilizing the latest Content-tap solutions to provide a flexible and efficient system. This technological approach enabled Føtex to manage content for multiple campaigns, ensuring the platforms were accessible on all devices and capable of delivering dynamic, impactful digital experiences.

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Carsten Düring
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