About the client

Operan, referring to the Royal Swedish Opera in Stockholm, is a national cultural institution dedicated to preserving and promoting the art forms of opera and ballet. It showcases a diverse repertoire of operas, ballets, and concerts, provides comprehensive information about upcoming performances, featured artists, and the rich history of the opera house. As a cornerstone of Swedish culture, Operan aims to engage audiences and facilitate access to world-class artistic experiences.

Kungliga Operan Banner

Our work with Operan involved the development of their website on the Umbraco platform. The primary objective was to create a robust and user-friendly online portal that seamlessly integrates ticket sales with detailed performance information, serving as the central digital gateway for patrons of the Royal Swedish Opera.

 

  • Developed a comprehensive Umbraco-based website for performance information and ticket sales: We created a sophisticated website using the Umbraco CMS, designed to be the primary online hub for the Royal Swedish Opera. This platform not only provides extensive information about their repertoire but also serves as the direct channel for ticket purchases, streamlining the customer journey from discovery to attendance.

  • Enhanced user experience to promote engagement and accessibility to performances: The website was designed with intuitive navigation and an attractive presentation of the opera's repertoire, making it easy for users to explore upcoming shows, learn about artists, and understand the context of performances. This improved accessibility encourages broader engagement and participation in the cultural offerings.

  • Streamlined the ticket purchasing process for increased conversion and patron convenience: By integrating ticket sales directly into the website, we significantly simplified the booking experience for patrons. This direct functionality reduces friction, leading to higher conversion rates for ticket purchases and providing a seamless, convenient service for opera and ballet enthusiasts.

People & technology

Our team brought specialized expertise in Umbraco development, user experience design, and e-commerce integration to the Operan project. We leveraged the flexibility and robust content management capabilities of the Umbraco CMS to build a dynamic website. Our focus on presenting detailed performance information alongside seamless ticket sales integration ensures a highly functional and user-friendly platform that effectively supports the Royal Swedish Opera's mission to engage and attract its audience.

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Carsten Düring
CEO