Our work with Heineken focused on expanding their digital footprint by extending their corporate Umbraco platform to a range of sub-brands across the Oceania and Asia Pacific regions. A strategic collaboration was established to ensure these sub-brands could benefit from a centralized, yet flexible, digital solution. This partnership was designed to support Heineken's regional marketing and communication objectives by providing their sub-brands with robust and scalable online assets.
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Extended the core Heineken Umbraco platform to Oceania and Asia Pacific sub-brands: The central Heineken Umbraco platform was taken on and extended to support a range of the company's sub-brands in the Oceania and Asia Pacific regions. This project aimed to leverage an existing digital foundation to provide new markets with a scalable and cost-effective solution for their web presence, ensuring a consistent and unified brand experience across diverse territories.
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Provided a flexible and scalable solution for multiple sub-brands: The platform was configured to support the unique content and branding requirements of various sub-brands while maintaining a unified technological core. This initiative aimed to empower each sub-brand with the ability to manage its own distinct online identity, all within a centralized and easily manageable system, thereby promoting efficiency and brand autonomy.
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Ensured a consistent brand and content strategy across diverse markets: Expertise was applied to ensure the sub-brands' websites maintained a consistent brand experience and messaging. This included implementing a framework for content strategy that could be adapted for local relevance, ensuring that each sub-brand's voice was clear while still aligning with Heineken's overarching global standards.
