About the client

Danpo is a trusted provider of high-quality chicken products in Denmark, committed to delivering safe, delicious, and responsibly produced poultry. With a focus on quality from farm to table, Danpo prioritizes animal welfare and sustainable practices, offering a wide range of chicken options to meet the needs of consumers while upholding ethical and environmental standards.

Danpo Banner

Our work with Danpo focused on creating a digital experience that highlights their commitment to animal welfare and the quality of their products. We partnered with them to develop a new campaign website that effectively communicates their values to consumers and showcases their "De danske familiegårde" (The Danish Family Farms) initiative. This project aimed to build trust and transparency around their farming practices.

 

  • Creating a campaign website focused on animal welfare: We designed and developed a new website for Danpo's "De danske familiegårde" (The Danish Family Farms) campaign, emphasizing animal welfare throughout the chicken production process. This initiative aimed to showcase Danpo's commitment to craftsmanship, tradition, and modern family farming practices.

  • Developing a user-friendly and visually engaging experience: The website features a responsive design and clear navigation, presenting information about the Danish family farms in a modern and appealing way. This approach aimed to enhance user engagement and provide easy access to key information.

  • Integrating a recipe database: We developed a searchable recipe database as part of the campaign website, allowing users to easily find recipes based on keywords or categories. This integration aimed to showcase Danpo's products and inspire consumers with delicious meal ideas. The successful implementation of these features directly supported Danpo's goal of increased transparency and consumer trust.

People & technology

Our team collaborated to deliver this campaign website using the Umbraco platform. Frontend development focused on creating a visually rich and responsive design, emphasizing clarity and user-friendliness. The recipe database was integrated into the Umbraco CMS, providing Danpo with a flexible and manageable solution for content updates. Our collaborative approach ensured a seamless integration of design and functionality, resulting in a digital platform that effectively communicates Danpo's core values.

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Carsten Düring
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