About the client

Carpe Diem Beds of Sweden crafts exceptional, handcrafted beds and mattresses using natural materials and an unwavering commitment to ergonomic design. With a focus on providing the ultimate sleep experience, Carpe Diem Beds blends traditional Swedish craftsmanship with innovative technology to create luxurious bedding that promotes restorative rest and well-being.

Carpe Diem Banner

Our work with Carpe Diem Beds involved the development of their brand and product website on the Umbraco platform. The primary objective was to create a sophisticated digital presence that reflects their luxury brand identity, effectively showcases their premium beds, and significantly improves key user engagement metrics to drive business value.

 

  • Developed a comprehensive brand and product website on Umbraco for luxury bed showcasing: We created a visually stunning and robust website using the Umbraco CMS, specifically designed to embody the high-end luxury and meticulous craftsmanship of Carpe Diem Beds. The platform serves as a central hub for their entire product range and brand narrative.

  • Significantly improved website performance and user engagement metrics: Through focused development and optimization, we achieved a 10% improvement in page load speed, leading to a 20% increase in overall visitors. This enhanced performance contributed to users spending 12 seconds more time on site, demonstrating greater engagement with the content.

  • Boosted lead generation through optimized user pathways: The enhanced user experience and strategic content placement resulted in an 8% increase in newsletter sign-ups, indicating improved lead capture and a stronger connection with potential customers interested in Carpe Diem Beds' offerings.

  • Enhanced visual product presentation and brand storytelling: The website was designed to elegantly present Carpe Diem Beds' products with high-quality imagery and detailed descriptions, effectively communicating the luxury, comfort, and unique features that define their brand.

People & technology

Our team brought specialized expertise in Umbraco development, luxury brand digital representation, and performance optimization to the Carpe Diem Beds project. We leveraged the robust capabilities of the Umbraco CMS to build a scalable and highly performant platform. Our focus on both sophisticated frontend design and technical optimization ensured a premium user experience, directly contributing to the measured improvements in page load speed, visitor traffic, engagement time, and newsletter sign-ups, solidifying Carpe Diem Beds' online presence as a luxury leader.

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Carsten Düring
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