About the client

Baxter is a global medtech leader dedicated to saving and sustaining lives. The company delivers a broad portfolio of essential healthcare products across various sectors, including sterile IV solutions and surgical products. Its former kidney care and acute therapies businesses have been spun off to form a new, independent company, Vantive. Through innovation in hospitals, clinics, and homes, Baxter remains committed to making a meaningful difference for patients, clinicians, and partners worldwide, striving to improve patient outcomes and provide more accessible healthcare.

Baxter 1

Our work for Baxter focused on developing crucial digital assets that supported their innovative healthcare solutions and global communication needs. A partnership was established to create robust, user-friendly web platforms and dynamic sales tools that enhanced their reach to healthcare professionals and patients alike. This collaboration ensured Baxter could effectively disseminate product information, streamline training, and engage its audiences through cutting-edge digital experiences.

 

  • Developed an interactive e-learning platform for the PrisMax System: An extensive e-learning site was developed for the PrisMax Acute Care System, featuring an interactive product explorer that allowed users to navigate system parts and access troubleshooting guides for common alarms. This platform also included quick guides on use cases and product specifications, with a VLS Curriculum Designer to enable ICU clinicians to create and manage their own curriculum, effectively supporting a self-sufficient, in-hospital training model.

  • Created pure frontend websites for HDx Theranova with multilingual support: Dedicated pure frontend websites were developed for HDx Theranova, with various language versions to support Baxter's global reach. The website incorporated external form integrations and videos from external sources, ensuring a rich and interactive user experience. This initiative aimed to provide comprehensive product information and support for a diverse international audience, enhancing accessibility and communication for their advanced therapies.

  • Engineered dynamic digital sales presentations on the Vablet platform: A suite of dynamic and responsive sales presentations was engineered specifically for the Vablet platform, tailored precisely to Baxter's client needs and product specifications. This digital initiative aimed to equip their sales teams with a flexible and cross-device content delivery system, enabling seamless updates and enhanced presentations. The project significantly boosted the effectiveness of their sales force by providing a visually compelling and technologically robust digital showcase for their products.

People & technology

Our team collaborated closely with Baxter to deliver impactful digital tools and platforms. Expertise in frontend development was leveraged to create responsive, user-friendly websites for products like HDx Theranova and the PrisMax e-learning platform, incorporating external form integrations and video content. The team also specialized in developing dynamic sales presentations for Vablet, ensuring custom solutions aligned with product specifications. Technologies employed included responsive design principles and integrations with third-party platforms like Silverpop, ensuring robust and flexible digital solutions.

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Carsten Düring
CEO