About the client

Navadan is a leading global supplier of cleaning chemicals, test kits, and equipment for the maritime industry. They specialize in providing effective and environmentally responsible solutions for cargo hold cleaning, tank cleaning, and general vessel maintenance, ensuring optimal operational efficiency and compliance with international maritime regulations

Navadan Landscape

Our work with Navadan involved building a new corporate website integrated with Umbraco and HubSpot, serving as a robust marketing automation engine. The business goal was to create a modern, professional online presence that effectively showcased Navadan's global expertise and facilitated lead generation through automated marketing processes.  increased sales opportunities through a centralized digital platform.

  • Building a modern corporate website for enhanced global presence: By developing a new corporate website, we provided Navadan with a professional and engaging digital storefront. This elevated their online presence, making it easier for potential clients in the maritime industry to discover their specialized services and understand their value proposition, thereby strengthening their international brand image.

  • Integrating Umbraco for streamlined content management across global operations: The implementation of Umbraco as the content management system allowed Navadan to efficiently manage and update their website content, catering to their global audience. This empowered their team with greater control over their digital communication, ensuring that information remains current and relevant to their diverse international target audience.

  • Implementing HubSpot and marketing automation for efficient international lead nurturing: By integrating HubSpot with marketing automation capabilities, we enabled Navadan to automate key aspects of their lead nurturing process on a global scale. This allowed for personalized communication with prospects worldwide, improved conversion rates, and a more efficient allocation of marketing resources, ultimately driving more qualified leads for their international sales team.

People & technology

Our team collaborated closely with Navadan, bringing specialized expertise in Umbraco development and HubSpot integration. We focused on building a scalable corporate website that seamlessly incorporated a robust marketing automation engine, designed to support Navadan's global operations. This combination of skilled professionals and proven technologies ensured the delivery of a high-performing digital platform aimed at enhancing Navadan's online visibility and optimizing their lead generation efforts within the maritime industry.

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Carsten Düring
CEO