Our work with the Danish Horticulture Association focused on the development and ongoing maintenance of their EU-funded website, Sæson.dk. Recognizing the client's primary goal of increasing website traffic, our efforts were directed towards creating a high-performing platform designed to attract and retain visitors interested in their extensive recipe collection and the broader themes of seasonal eating and a "green heart."
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Developing a high-traffic recipe platform to maximize user engagement: We engineered Sæson.dk to efficiently handle a large volume of visitors, ensuring a smooth and responsive experience as they explore the extensive recipe database. The architecture was built to encourage users to delve into the recipe universe and discover the wealth of inspiration available on the site, thereby driving increased traffic figures.
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Enhancing recipe presentation for improved discoverability and repeat visits: Recognizing the vast database of recipes, we focused on optimizing their presentation to website visitors. Our work ensured that recipes are showcased in an engaging and easily navigable manner, encouraging users to return to the site as their primary resource for culinary inspiration.
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Modernizing the website design to reflect a contemporary and environmentally conscious organization: We implemented a complete front-end redesign of Sæson.dk, aligning its visual expression with a modern aesthetic that resonates with the Danish Horticulture Association's "green heart" and contemporary organizational values.*Seamless data migration to preserve valuable content: We undertook a full data import from the previous version of Sæson.dk, ensuring that no valuable information was lost during the transition. This allowed for a smooth continuation of the website's offerings and preserved its existing content assets.
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Upgrading to Umbraco Cloud for enhanced performance and scalability: We migrated Sæson.dk to the Umbraco Cloud platform, providing a robust and scalable infrastructure for the website. This upgrade ensures optimal performance and reliability to accommodate increased traffic and future growth.
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Implementing efficient back-end code for streamlined content management: We developed new, simple, and efficient back-end code within the Umbraco environment. This streamlines content management for the Danish Horticulture Association, making it easier to update and maintain the website's extensive recipe collection and other content.
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Optimizing the recipe search function with a focus on technical SEO: We developed a user-friendly search function for the recipe database, featuring a central keyword bar and filtering options on the front page. Simultaneously, we implemented technical SEO best practices to improve the website's visibility on Google, making it easier for users to find Sæson.dk and its recipes.
