About the client

CO-RO is a leading beverage innovator, specializing in the creation of delicious and convenient fruit-based drinks and concentrates. With a portfolio of beloved brands enjoyed globally, CO-RO is driven by a passion for flavor, quality, and accessibility, continuously striving to deliver refreshing and enjoyable beverage solutions for everyday life.

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Our work with CO-RO involved developing a comprehensive digital strategy to enhance their global brand presence. Recognizing their diverse portfolio of popular beverage and ice cream brands, we partnered to create a unified and engaging online experience. By designing and implementing a sophisticated website network, we aimed to empower CO-RO to effectively communicate their brand values, showcase their extensive product range, and connect with consumers across numerous international markets.

 

  • Developing a brand website network for CO-RO's diverse portfolio: By creating a complete website universe for CO-RO's corporate identity and their key refreshment brands (Sunlolly, Sunquick, Suncola, Suntop, and MashUp), we provided a unified and engaging digital presence. This initiative aimed to effectively showcase the variety and appeal of their beverage and ice cream products to a global audience.

  • Implementing a coordinated multilingual WordPress platform: By building the website network on a single WordPress installation with multilingual capabilities, we enabled CO-RO's international market departments to work simultaneously and efficiently on different language versions. This streamlined content management and ensured a consistent brand message across their global markets.

  • Enhancing brand presentation with eye-catching design: The websites were geared towards a visually striking presentation of the flavors and visuals associated with CO-RO's wide range of fruit ice creams and beverages. This aimed to strengthen brand recognition and create a memorable online experience for consumers.

People & technology

Our team collaborates closely with CO-RO to deliver their comprehensive brand website network. This project involved frontend development to create visually engaging and user-friendly interfaces for each brand within the network. The platform was implemented in WordPress, chosen for its flexibility and robust content management capabilities. Furthermore, we set up a multilingual editing system within the WordPress backend, enabling CO-RO's various international market departments to seamlessly manage and coordinate content across different language versions of the sites.

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Carsten Düring
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